Our Story

Soom is a story about daily restoration.

Soom (숨) means "breath" in Korean.

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Our First Breath.

"At Soom, our mission is to inspire tranquility, restore balance, and breathe joy into daily routines. In a world that often feels exhausting, we offer a sanctuary, a place to pause, and reconnect with oneself. Through carefully curated experiences and products, we invite you to embrace moments of self-care, nurturing not only your body but also your spirit. Grounded in South Korean traditions, our aspiration is to infuse every home with a sense of peace and restfulness."