We awaken your natural beauty and help perfect it every day.
Soom (숨) means "breath" in Korean.
South Korea is a place of breathtaking beauty.
Our founders were in awe of its stunning mountains, clear waters, and serene forests. The tranquil scenery - surrounded by the fragrance of the woods, flora, and sky - evokes a sense of quiet joy and inner peace.
Soom's purpose is to cleanse your body and clear your mind, so you can experience harmony with nature and within yourself. These precious moments are paradise. This is a creation story about a new you, every day.
Celebrate the day with Soom, where solitude and renewal meet.
Take a deep breath.
Welcome to the Land of the Morning Calm.
Explore the healing landscapes of South Korea.
Soom Vitamin Essence Pods bring the four seasons to your shower.